Licensed Packaging Solutions

The Problem:

Slicing and serving brownies is a messy task. The first pieces to be cut and lifted out of the pan always get broken and the pieces are never the same size. SLICE Solutions Brownie Pan Set solves the problem through its innovative four-piece baking set that enables the user to bake, lift, serve and even customize 18 perfect brownies every time. The manufacturer turned to Davison to create packaging that would communicate all the great features of the product and give it a high-end look.

Davison's Better Way:

Davison created a package design that thoroughly accomplished the goal. The sleek, classy graphics clearly communicate all the features of the product and the simple steps to creating 18 perfect slices. The easy-to-read instructions are provided in three languages, English, Spanish and French, and the graphics not only make the product attractive, but make the mouth water for the delectable brownies pictured. The package, which bears the Davison “D”, is perfectly sized for optimum display on a store shelf.

This package design was invented and licensed by Davison for its own benefit.