Perfect Pizza for Picky Eaters

FOR IMMEDIATE RELEASE

PITTSBURGH, PA. – May 23, 2008 – Everyone loves pizza, but few people can agree on the same toppings. Finding a way to satisfy several individuals with one pizza used to be a challenge. Now every picky pizza eater can have their own personalized slice with the Original Perfect Pizza Pan, currently selling through QVC.

The Original Perfect Pizza Pan produces made-to-order slices every time. This practical product features a segmented, carbon-steel baking pan, which enables users to make completely customized slices on one pizza.

Prior to baking, users simply trace the provided cutting grid to segment the pizza slices. Each slice can then be completely customized with individual toppings. Adding panache to a pizza party was never so easy! Children and adults can enjoy making their own special slices with the Original Perfect Pizza Pan.

Pizzas made with this product bake to perfection. The pan cooks each slice evenly, producing a crisp and tasty crust. The pre-cut slices are easy-to-remove and the cheese stays in place. When the baking fun is over, users needn’t worry about messy clean-up. The product’s non-stick pan makes for effortless cleaning.

This handy pan caters to a number of other baking needs. It can be used to make stuffed pizza, double-layered pizza, calzones and pizza pockets, fruit turnovers, pies and breakfast pockets. The segmented tray also functions as a convenient way to separate and serve appetizers and hors d’oeuvres.

Available in 12-inch and 16-inch diameters, this product can accommodate individual or family needs. The Original Perfect Pizza Pan is produced by Xtraordinary Home Products. The product is selling through QVC, at Home Outfitters, Amazon.com, Brylane Home, Kmart, local grocery stores and the Lillian Vernon catalog. The 12-inch size retails for $7.99, while the 16-inch size retails for $9.99

Celebrity chef Joe Ciminera of “Taste this TV!” is getting in on the pizza pan fun. He offers pizza recipes for use with the Original Perfect Pizza Pan on the product’s official website, www.perfectpizzapan.com.

This ingenious device was created by Frank Vescio, a former client turned employee of Davison, the new product development firm that designed the pan. Other products designed by Davison have sold in stores across the United States-in Target, Bed Bath & Beyond, Wal-Mart, Home Depot, CVS, Sears, Kmart, Lillian Vernon, FAO Schwarz, JCPenney, Cabela’s and QVC. In 2006, Davison received two Industrial Design Excellence awards from the Industrial Designers Society of America and BusinessWeek magazine. For more information, please visit www.davison.com.


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