Joseph Dared to Invent

Our client, Inventor of the Silicone Dessert Pan

Joseph Springer likes his brownies with chewy edges–he’s not alone, right? Well, his wife didn’t appreciate that he would slice her brownies before they were done baking in an attempt to give ALL the brownies edges.

“She even yelled at me,” Joe recalls with a chuckle.

Joe thought there was a way to give all the brownies edges without making his wife mad… and, he was right.

Joe, former Marine and EMS pilot, had first come up with idea for an ‘all edge’ brownie pan, chock full of brownies with delicious edges, decades ago when he was a helicopter pilot in the Corps. He even talked about it with a Marine pal of his who had spent big money patenting a new product idea of his own. Joe just assumed that getting his brownie pan idea off the ground would be too expensive and difficult.

Finally, Joe decided to go for it and submitted his idea to Davison.

“The team made some modifications to the design, and actually improved it quite a bit,” says Joe.

It turns out Joe was anything but alone in his love for brownies with edges. Sales of his Silicone Dessert Bar Pan took off on QVC, the nation’s most popular home shopping network.

During the design process, the product evolved into silicone bake-ware, which remains cool to the touch, and bends for easy removal of items after baking.

The 12 candy-bar shaped molds can be filled with brownie batter, Rice Krispie treats, cookie dough, and more – and all the treats come out with four chewy edges. Since then, the manufacturer has expanded the product line to include an entire line of silicone bake ware for holiday-themed treats from Easter to Valentine’s Day and more.

Joe, and everybody else who enjoys a chewy edge on their sweet treats, couldn’t be happier with the Silicone Dessert Bar Pan!