FOR IMMEDIATE RELEASE
PITTSBURGH, PA. – October 23, 2008 – Davison, a product development firm based in O’Hara Township that is home to Inventionland – the world’s most creative workspace – is also becoming a sought-after provider of packaging solutions to national corporations. The trademarked “D” is turning up on package after package as the firm’s expertise gets noticed by manufacturers.
Davison recently created innovative packaging for Comfort Products’ line of Fuel brand helmets. The sleek packages enable consumers to easily try on all the various helmet styles without taking them out of the box. The Fuel line, previously at a competitive disadvantage because of outdated packaging, has succeeded in eliminating the longtime leader in the helmet industry from Wal-Mart’s shelves for the coming year.
In response to the retailer’s green initiative, Davison also created a prototype environmentally friendly package that eliminates all the plastic windows surrounding the helmet. In addition, the design team created an ultra eco-friendly cargo net package for the line that can be used to store the helmet or a variety of other items.
In another recent success, Davison created a variety of packaging for SLICE Solutions, a line of revolutionary bakeware sold under the Chicago Metallic brand. Davison’s classy package design clearly communicates all the features of the innovative four-piece baking sets that enable the user to bake, lift, serve and customize perfect slices of baked goods every time. The five different sets, which make slicing and serving baked goods as easy as pie (or cake or brownies), are practically flying off store shelves, and the Slice Solutions Brownie Pan Set recently sold on QVC.
Davison has long been creating slick packaging for CIPA’s popular line of automotive aftermarket products, such as its side view Optic Mirrors that connect to a vehicle’s lights and turn signals. The mirrors give off a strobing or pulsating glow each time the lights are turned on or a signal is used. Davison met the challenge of demonstrating the true benefits of the boxed product to the consumer by designing an interactive package with a “Push Me” button to show how the mirrors light up, enabling consumers to see how they will look when installed.
Many other packaging solutions and new products are in the works. From helmets to bakeware to pool products to automotive mirrors and much more, consumers will be turning over boxes and seeing the “D” – another sign Davison is making its mark!
Davison is a new product development company that provides a variety of services to inventors, corporations and entrepreneurs. Products designed by Davison have sold in stores across the U.S., such as Target, Bed Bath & Beyond, Wal-Mart, Home Depot, Sears, K-Mart, FAO Schwarz, JCPenney and Cabela’s.
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