packaging design

Before you know it, we’ll be gathered around the table with our family and friends enjoying a delicious meal with all of the fixings. But, just as you prepare for your Thanksgiving Day feast, Paula Deen and our friends over at Hugs Pet Products have been preparing recipes for your furry four-legged family members in …

Today, on National Storytelling Day, we wanted to share with you three important pieces to the product packaging puzzle.  Did you know that brands only have about seven seconds to make a good first impression on potential customers?  That makes packaging all the more important in telling the story of a product. Let’s first start …

The excitement continues to build for our friends at Hugs Pet Products around their on-going partnership with Paula Deen! Just today, Deen announced on her own website that her General Store soon will be stocked with the dog food that the two have partnered to create! Not only are our tails wagging for our friends at …

If you’re a bottled water drinker, you’ve likely never noticed anything too fancy or particular about your favorite brand’s packaging design. Well, leave it to Russian high school student Anastasia Shtern to change all of that with her idea for VITA, a fictitious new vitamin water brand that, if actually invented, could forever change the …

It’s everywhere. In the United States and across the pond, on tables in diners everywhere, it’s used on hot dogs, hamburgers and French fries alike. This iconic condiment, otherwise known as Heinz Ketchup, is used everywhere and it all began in 1869 when founder Henry Heinz packaged his first product. But, before the idea of …

We see it everywhere; people and companies alike are committing themselves to going green and doing better for the environment. So, we wanted this blog to focus on those companies that have been working hard to create packaging designs that are just that, environmentally friendly. We are going take a look at how some well-known …

As a kid, Cheerios might have been your go-to snack every day. This deliciously simple cereal that doubles as a healthy snack for toddlers and adults alike has been around since 1941. Since then, it has become one of the most popular and most recognized breakfast cereals on the market. Simplicity goes a long way …

Last week, we wrote a blog about five examples of creative product packaging designs and how they stand out among competitors. So, we decided to focus this blog on brands, like Toblerone, EOS and Pringles, that stand out on the store shelves. Let’s take a look at some creative and out-of-the-box packaging designs and how …

From the traditional can, to the microwaveable cup, to the pouch of soup, Campbell’s continues to set the bar in the world of packaging design. Let’s take a look at how this brand has transformed its packaging from a traditional can, to a one-cup serving, to a soup pouch, all the while reinventing the rules …

There is nothing quite like an icy-cold and refreshing Coca-Cola. For more than 115 years, there have been countless new bottle designs; however, the quality of the brand has never wavered! Let’s take a look at the evolution of the packaging design of the Coca-Cola bottle, from its inception to today. It all began in …