Licensed Packaging Solutions

The Problem:

A manufacturer introduced a new line of side view mirrors that connect to the vehicle’s lights and turn signals. The mirrors give off a strobing or pulsating glow each time the lights are turned on or a signal is used. The challenge was in demonstrating the true benefits of the boxed product to the consumer.

Davison's Better Way:

Davison designed an interactive package with a “Push Me” button to show how the mirrors light up, enabling consumers to see how the mirrors will look when installed.

This package design was invented and licensed by Davison for its own benefit.