Rear Seat Protector Packaging
A Better Way to Package Rear Seat Protectors
Mr. Davison (aka Mr. D) with the product on the store shelf:
The Problem:
A manufacturer’s line of “Relaxzen” brand automotive interior products needed innovative packaging that would clearly communicate all of the product’s different features. The manufacturer turned to Davison to create packaging that would make its product line more consumer-friendly and, therefore, more competitive in the marketplace.
Davison's Better Way:
Davison created a package that enables shoppers to quickly understand what the product is and what it does. Because consumers rarely take the time to read printed words on a package, we created images to communicate the particular feature(s) of the product. The package also enables consumers to touch the product without opening the box, so they can easily perceive the quality of the material. Our attractive package design with an automotive theme resulted in the product line being picked up by a major automotive after-products retailer.
Featured in the following stores:
- AutoZone
This package design was invented and licensed by Davison for its own benefit.
