Aviva Penguin Igloo Packaging
A Better Way to Showcase Product Features
The Problem:
A manufacturer’s line of inflatable recreational winter products was at a competitive disadvantage in the marketplace because of outdated packaging. The graphics, which featured photographs of real people, looked drab, dull and did not convey any excitement about the product. The manufacturer turned to Davison to create innovative packaging that would reinvigorate its product line.
Davison's Better Way:
Davison created a package design for the Penguin Igloo that accomplished the goal. The bold, colorful graphics incorporate a realistic image of the inflatable backyard igloo in a pristine winter setting, combined with lively animated characters. The graphics convey a sense of fun and excitement about the product while clearly displaying all of its consumer- and kid-friendly features.
Featured in the following stores:
- Cool Pool Deals
- Pool Supply Pros
- Perfect Swim
This is a corporate invention and the same 9-step Davison Inventing Method is used to develop each idea, for idea people who work with us on their ideas or corporations that ask us to invent for them.
