Fuel Helmet Packaging
A Better Way to Showcase Product Features
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Mr. Davison (aka Mr. D) with the Fuel Helmet on the store shelf:
The Problem:
People tear apart motorcycle helmet packaging in stores to try on the helmets. The damaged packaging and product must then be sent back to the factory for re-packaging. This is costly for the retailer, as well as the manufacturer.
Davison's Better Way:
Davison invented a new type of packaging that enables people to try on the motorcycle helmet without taking it out of the box.
Featured in the following stores:
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- Wal-Mart
This package design was invented and licensed by Davison for its own benefit.